Create a Powerful Linking Strategy with Articles

Nov 10th, 2011 Chris Ellington

The best way to create relevant backlinks is through article marketing. Articles written about your products and services are obviously relevant to your website. The links in your author resource box do the hard work for you.

Articles make it easy to work smart. One single article has the potential to send thousands of people to visit your website. Increased traffic equals increased sales.

How Traffic is Converted to Sales

Any link can drive traffic to your website. If you have 10,000 visitors a day and no one is buying anything, your link relevancy needs attention. Clicks and traffic are the only way to succeed in an online business.

Links in the author resource box of your articles are more effective in directing pre-sold traffic to your website. The information in the article makes the reader realize they need to purchase your product. The link in the author resource box directs them to you.

Once a pre-qualified visitor clicks the link from your author resource box, they're more easily converted to a customer. Readers become traffic, traffic becomes profit. Pre-qualify your traffic and watch traffic to sales conversions increase.

How Articles Increase PR and SERP

Yahoo and Google love links. Each search engine looks at links differently. "Relevant links outweigh irrelevant links" is the best rule of thumb to follow.

Link farming became huge when search engines started indexing websites. A single site could easily have millions of random links. Search engines began sorting those links by degree of relevancy.

Relevant links carry more clout than irrelevant links. A relevant link is more likely to drive pre-qualified traffic to your website. Where's the downside of creating more relevant links?

How Article Marketing Works

Article marketing is a very simple concept. Entrepreneurs write articles based on their niche. Those articles are distributed to article directories like Ezine Articles, Associated Content or Articles Base.

Once published, each article creates a backlink to the website it helps promote. The number of directories a single article can be published to is unlimited. One single article may be published to thousands of article directories.

That's where distribution services like Article Marketer, Ezine Trends and The Phantom Writers come into play. Distribution services allow you to submit your article one time and they take it from there. They distribute it to hundreds of websites on your behalf.

Distribution services charge a fee so shopping around to find the one that meets your budget is a must. If your marketing budget is zero, look into publishers who let you submit articles for free. They won't likely distribute your article for you but they usually allow syndication by others.

Syndication allows readers to use your content. They may use your articles as content for their website, e-mail campaigns or even newsletters. The only stipulation is that they must include your author resource box and a link to the original publisher.

Plagiarism is not a pretty issue. Anyone caught not obeying the rules of syndication is committing plagiarism. They're using your content as their own without giving you due credit for your work. Ask them to remove your article or include your information.

Benefits of Article Marketing

Whether you submit your articles to a distribution company or to free publishers boils down to personal choice and budget. Article marketing carries too many benefits to overlook it as a marketing method. Writers for hire are generally inexpensive if you're not comfortable writing your own articles.

Articles express your expertise on the subject. Experts are trusted and sell more products than Regular Joe at The Corner Store. Links in your author resource box direct readers straight to your business or a particular product.

Links that take the reader to your website are relevant to the products or services you sell. Search engines love relevant links and index your website higher than the competition due to the number of relevant links they find. Three articles published by 10 publishers creates 30 relevant links.

About the Author:

Chris Ellington is CEO of IPNM, the parent company of Article Marketer: first choice for article distribution by article marketers around the world. Learn how to get quality backlinks.

Article Marketing

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